Thriving With Bipolar

How our in-house brand Thriving With Bipolar reached 230k monthly views on Instagram with just less than 2k followers.

TWB (@thrivewithbipolar) is our in-house brand at Priceless Copy, built to connect with the bipolar community through storytelling, strategy, and lived experience.

This isn’t just a brand. It’s personal.

Thriving With Bipolar started as a passion project. Our founder was a therapist before she was diagnosed with bipolar disorder. Then, her clinical expertise turned into lived experience.

The Challenge:

Create a safe, relatable space for people living with bipolar disorder. With a modest following of less than 2k Instagram followers, the goal wasn’t vanity metrics—it was meaningful engagement and real connection.

Approach:

  • Storytelling grounded in lived experience.

  • Meaningful community engagement.

  • Strategy posting schedule.

Have you ever wondered what auditory hallucinations are like? Or maybe you experience them and wonder if others experience them differently. ⁠ ⁠ Here’s my experience. ⁠ ⁠ #mentalhealthawareness #mentalhealthmatters #mentalillness #LivedExperien
Hallucinations can happen in bipolar disorder, especially during severe mood states. Swipe through to see what hallucinations can look like in bipolar disorder, and share this post to help someone who might be confused by their own symptoms. #bipol
So many people hide their psych medication because they are afraid of being judged. And there is a reason for that. When someone says that they take When someone says they take an allergy medication or a thyroid med, people usually don’t blin
There’s a quiet myth that mental health professionals, such as therapists and psychiatrists, are somehow immune to the struggles they treat. People believe that if you’ve studied psychology, built a career around helping others, and spent
I always tell myself I’m going to bed early… and then my brain clocks in for its second shift at midnight🌙 Late nights are when I feel the most alive, creative, and strangely calm. Anyone else a night owl, too? #nightowl #bipolarlife
I’m officially in my tea era. Not by choice....Meds decided to mess with my cholesterol, so here we are. less creamer, more herbal vibes. Honestly? Cutting back on coffee has been an adjustment, but there's just something so de-stressing abo

Results:

  • In just 30 days, Thriving With Bipolar reached 230k accounts.

  • That’s 123x its follower count—without paid ads.

  • No paid promotions. Just emotionally resonant, stigma-breaking content—created with lived experience and clear intent.

  • Engagement rates were consistently above industry average. Comment sections were full of conversation. And, posts earning high save and share counts, helping the brand reach new audiences organically.

Let’s Build Your Audience
bullseye representing mental health advertising

Takeaway:

This is what happens when your content connects with the right people. When your voice cuts through the noise and says, “You’re not alone.”