TherapyTribe
Professional, clinically-accurate mental health articles designed to reach a national audience.
Services
Health WritingFact checkingEditorial ContentCopy Editing & ProofreadingSearch engine optimization (SEO)
About This Project
Our founder, Emily Mendez, was hired by TherapyTribe, a well-established national mental health education platform and therapy directory, to create engaging, professional mental health articles.
The Challenge
Mental health education lives in a very sensitive space. Content must be emotionally safe, clinically accurate, SEO-optimized, and easy to understand. TherapyTribe wanted a mental health writer who really understood how to create trauma-informed, engaging articles.
The Approach
The strategy focused on SEO topic research, using stigma-reducing language, and medical accuracy. Each article was written for readability and used client-friendly language
The Objective
The goal of this project was to create compassionate, clinically sound mental health articles that would help people understand mental health conditions.
Provide information on mental health topics that people often search for.
Be clinically accurate and trauma-informed.
Reflect the values and professionalism of the brand.
The Results
High-visibility mental health content on a national platform
Long-form assets (articles) that could live on their site for years.
Clinically respectful, search-optimized articles
Strengthened brand trust and authority
This work continues to support thousands of people searching for answers about things like depression, bipolar disorder, and eating disorders.
Takeaway
Mental health content doesn’t need to be sensational to be seen.
When writing is:
Emotionally intelligent
Grounded in clinical authority
And strategically structured
It becomes a long-term asset for both mental health brands and the people they serve.