Grew a bipolar disorder advocacy platform to more than 600K combined monthly views across platforms while building trust, engagement, and community.
Building Visibility Through Storytelling
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Thriving With Bipolar was created to fill a gap in the mental health space: authentic, stigma-reducing content created by someone with both clinical training and lived experience.
The goal was to create meaningful conversations, build trust within the bipolar community, and help people feel less alone.
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Developed a thought leadership platform centered on bipolar disorder education and advocacy.
Combined clinical expertise with lived experience to create relatable, evidence-informed content.
Focused on highly shareable topics including bipolar symptoms, psychosis, medication, recovery, and stigma.
Prioritized storytelling, audience engagement, and community-building.
Created a consistent content strategy across Instagram and other digital platforms.
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Reached 290,000+ monthly views on Instagram.
Generated more than 600,000 views across platforms.
Reached audiences more than 70 times larger than the account's follower count.
Built an engaged community through shares, saves, comments, and conversations.
Established a recognized mental health advocacy platform that continues to educate and support people living with bipolar disorder.