How to Write a Therapist Instagram Bio (+ Examples You Can Use Today)

Your Instagram bio is just 150 characters long. However, it is prime real estate. It tells potential clients a lot about you. By looking at your bio, clients and visitors should know who you are, what you do, and how to book an appointment. It also lets them know whether or not to trust you. So, how can you communicate all of that information in 150 characters or fewer? 

Social media marketing for therapists is one way to do that. The right agency (us!) can help you create a therapist bio that really stands out from all the other therapist bios out there. 

How to Write a Bio as a Therapist?

Here are some great therapist Instagram bio ideas, along with ready-to-post examples, in this blog. 

1. Start With Your Specialty

Your Instagram bio should be clear about who you work with and how you can support them. A potential client wants to know right away, “Is this therapist for me?” Instead of a generic line like “Licensed Therapist in New Jersey,” be specific. For example, if you work primarily with adults in Florida struggling with anxiety, try: 

Therapist for anxious adults in Florida 

By highlighting your specialty ( in this case, anxiety), you instantly position yourself as the right fit for your audience. They are more likely to reach out. 

2. Highlight a Unique Approach

If you use a specific modality, make that clear. This is a proven strategy for social media marketing for therapists. For example, if you are trained in Interpersonal and Social Rhythm Therapy (IPSRT) for bipolar disorder, state that in your bio. 

Examples:

• Florida licensed therapist 

• Bipolar disorder support | Interpersonal and Social Rhythm Therapy 

3. Craft a Strong Value Statement

Your Instagram therapist bio isn’t just about who you are. It shows potential clients the value of working with you. A strong value statement speaks to the transformation that you help clients achieve. It’s benefit-focused. 

This is an essential piece of social media marketing for therapists. Benefit-focused, value-driven bios connect emotionally, and emotions drive action. Whether someone is struggling with anxiety, depression, burnout, anxiety, grief, or relationship challenges, your bio should reflect the balance, hope, or relief you help them find.

When writing your value statement, think about the benefit you offer. Here’s an example: “helping you move through grief and find hope again.” This simple statement makes your bio resonate with clients. Here are some more examples: 

• Sharing tools to help you heal from depression. 

• Helping you navigate the mood swings of bipolar disorder. 

• Guiding couples through conflict to find compatibility again. 

A clear value statement tells your audience that you see them. You understand their struggles and can guide them in the right direction. 

4. Use Keywords

Many therapists don’t realize that Instagram bios are searchable — just like on Google. So, add the locations you provide therapy + terms like licensed therapist or couples therapist.  These can help you get discovered by clients who are looking for a therapist. Here are some examples: 

• Licensed Couples Therapist | Online therapy in Texas & Florida. 

• Trauma Therapist | EMDR | Based in New York 

5. Add Social Proof

One of the best ways to build trust on Instagram is with social proof. Have you written an article for Psychology Today or been interviewed on a mental health podcast? Include it. You can also include your credentials (LCSW, LMHC, PsyD, etc). 

Examples:

• PhD  | Featured in Psychology Today

• Licensed therapist  | Featured in NPR's Hidden Brain podcast

6. Show Your Human Side 

One mistake that many therapists make on Instagram is sounding too clinical and professional. 

Professionalism is important, but social media is about connection. Potential clients want to see that you are human, too. They want to feel like they can connect with you. This is especially powerful in social media marketing for therapists, where relatability often drives trust and engagement more than credentials alone.

Your bio should give people a small glimpse into who you are as a person, not just what you do as a therapist. You want to seem approachable and warm. 

Examples:

• Therapist + dog mom 🐾 | Tips and tools for anxiety 

• Psychologist & licensed nutritionist | Sharing recipes for brain health 

• LPC + yoga lover 🌱 | Mindfulness tips & tools

By weaving in your personality, you create a therapist bio that feels warm and human. That human touch can be the difference between someone scrolling past your profile—or deciding to follow. 

7. Include a Call-to-Action (CTA)

A strong call-to-action (CTA) tells your audience what you want them to do. It gives them a clear path to the next step. It’s a small but powerful piece of social media marketing for therapists. Want your audience to book a session or read your latest blog post? Include a CTA that directs them to do this.  

Examples:

• ⬇️Read the latest blog post

• Book a free consultation → [link] 

• “Get your free ‘Anxiety Workbook’ today ⬇️

8. Use a Multi-Link Bio

A multilink is an incredibly effective piece of social media marketing for therapists. That’s because it guides your audience beyond Instagram. You can link to multiple things via a multi-link, such as your blog, free resources, and more. Some of our favorite multi-link tools include: 

• Linktree: Linktree for Instagram is the most popular multi-link tool for this platform. It gives you one customizable landing page where you can share links to your website, blog, freebies, booking page, and more. Easy to use. There is a free plan that includes basic features. 

• Lnk.bio: An affordable alternative to Linktree. Known for its lifetime pricing option, Lnk.bio is easy to set up. 

• Beacons: Beacons is another popular alternative to Linktree, although it is on the expensive side at $10 a month. But it offers advanced features like built-in email collection. 

The key is to use your multi-link page strategically. Don’t just drop a list of links. Highlight a free resource, quiz, or podcast episode. This way, even if someone isn’t ready to book a session yet, they still connect with you through resources.  Over time, those followers could turn into loyal clients or subscribers.

Final Thoughts

Your Instagram therapist bio isn’t just a profile — it’s an important piece of social media marketing for therapists. It’s one of the most powerful ways to connect with potential clients. So, it’s worth taking the time to shape and refine it. A strong bio can be the difference between a potential client staying to connect or scrolling past your profile.