Thriving With Bipolar

How our in-house brand Thriving With Bipolar reached 48.3K monthly views on Instagram with just 1,154 followers.

TWB (@thrivewithbipolar) is our in-house brand at Priceless Copy, built to connect with the bipolar community through storytelling, strategy, and lived experience.

This isn’t just a brand. It’s personal.

Our founder was a therapist before she was diagnosed with bipolar disorder. Then the clinical became personal. Thriving With Bipolar started as a passion project.

The Challenge:

Create a safe, relatable space for people living with bipolar disorder. With a modest following of just 1,154 Instagram followers, the goal wasn’t vanity metrics—it was meaningful engagement and real connection.

Approach:

  • Storytelling grounded in lived experience.

  • Meaningful community engagement.

  • Strategy posting schedule.

Results:

  • In just 30 days, Thriving With Bipolar reached 48,300 accounts.

  • That’s 42x its follower count—without paid ads.

  • No paid promotions. Just emotionally resonant, stigma-breaking content—crafted with lived experience and clear intent.

  • Engagement rates were consistently above industry average. Comment sections were full of conversation. And, posts earning high save and share counts, helping the brand reach new audiences organically.

Takeaway:

  • This is what happens when your content connects with the right people. When your voice cuts through the noise and says, “You’re not alone.”